Executive Management & Board Members

Sheldon Robinson – Chairman of the Board and Chief Executive Officer (CEO)

Sheldon Robinson has over 35 years of business experience. He has conceptualized, capitalized and served as president, chief executive officer or both for multiple companies with multimillion dollar annual revenues. His leadership has spanned staffing companies in the technology space to custom home builders and commercial construction companies. Robinson has earned many leadership and top-earner awards in several direct sales organizations where he built and led teams of thousands. Robinson is also an ordained pastor and has served in ministry for over 17 years. He and his wife Summer have seven children and two grandchildren.

Kelly Cook – President

Kelly Cook is an accomplished health care and life sciences executive with over 30 years of operations, management and consulting expertise. Cook specializes in introducing new transformational strategies and innovative business solutions to evolve operating models and spawn new, profitable revenue sources. Throughout his career, Cook has led large-scale transformations at the enterprise and industry level. He has uniquely combined the ability to set clear, strategic agendas with the solid understanding of how initiatives will be implemented to deliver tangible business results. Over his career, Cook has held executive leadership positions at GlaxoSmithKline, EDS, Unisys, Tech Mahindra, and IMS Health. Cook holds a Bachelor of Science in computer science. He lives with his wife Christi in Celina, Texas, and enjoys having his four children nearby.

W. Paul Sullivan, RPh – Board Member and Chief Science Officer

Paul Sullivan has 40 years of health care industry experience as a compound pharmacist, hospital pharmacy innovator, company owner, a senior level executive, speaker, writer, product formulator, educator, pharmaco-nutrition clinician, and consultant. Sullivan’s unique combination of experience, pharmacy, medicine, nutrition, and botanical studies has transferred to his work in genetics with focus on seed to strain, farming, harvesting, extraction, raw material sourcing, formulation, production, and finished product in the rapidly expanding cannabis market. He was recognized as an Inc. magazine Entrepreneur-of-the-Year in 1988 and has been interviewed on various health care subjects by The Wall Street Journal, Inc. magazine, The New York Times, CNN and NBC.

Rick Leslie – Chief Business Development Officer

Rick Leslie is a multifaceted, goal-driven and successful sales professional. Leslie holds extensive experience in providing strategic growth and optimizing business processes and operations toward profitability. Leslie is a strategic thinker with the ability to analyze business development and client needs, quickly identify potential opportunities, and develop operational solutions to increase revenue. He is a Zig Ziglar Network Certified Trainer and has built numerous, national sales teams from the ground up. In a stellar sales career spanning nearly 20 years, Leslie has been responsible for remarkable corporate turnarounds in both regional divisions and entire companies, led a corporate startup, and created and lead several of his own businesses.

Eric Hill – Board Member

Eric Hill is a Texas attorney focused on business and real estate transactions. Using a variety of financial platforms from syndications to venture capital to angel funding, he has conceptualized, organized and capitalized numerous business ventures. Hill attended Baylor University and Baylor University Law School. He earned his BBA for economics and international business in 1993, and his law degree in 1996. He has served on a number of charitable boards and enjoys working with nonprofit organizations benefiting children or at-risk juveniles.

Paul Williams – Chief Financial Officer and Board Member

Paul Williams is CEO of Bison Financial Group, Inc. He holds over 35 years of business experience, primarily in capital markets and mergers and acquisitions. Williams has served as the chairman, vice chairman, CEO or CFO of numerous companies, including five publicly traded companies. His work spans various domestic and international industries with involvement in opening company offices in both Beijing and Moscow.

Williams is heavily involved in local, state and national civic affairs. He was appointed to three terms on the board of the Texas Economic Development Council in Austin. In 2009, Williams was awarded the CFO of the Year award for north Texas by the Dallas Business Journal. In 2007, Williams served as the chairman of the board for the Frisco Chamber of Commerce. He still serves on their board and executive committee. Recently he served two years on the advisory board of a north Texas bank.

Williams graduated from Austin College in Sherman with a double major in economics and business administration. He also graduated from the Institute of Organization Management in Washington, D.C.

Advisory Team Members

Charlie Dry – Nasa Astronaut and Advisory Team

Charlie Dry was born in Ardmore, Oklahoma. He attended Murray State College, East Central University, and the University of Oklahoma with continuing education at UCLA and the University of Houston. After graduating from college with a Bachelor of Science in mathematics and physics, he voluntarily joined the Oklahoma National Guard, 45th Infantry. He received an honorable discharge in 1967.

Dry’s eagerness to become completely involved in aviation and the space program led him to first accept a position as senior research engineer for North American Aviation in Tulsa, Oklahoma. While at North American, Dry was offered the opportunity to become part of NASA’s space program in 1966. He held various roles at NASA until he was ultimately chosen to serve as a test astronaut. In this role, he helped design policies and procedures for his colleagues who would ultimately traverse the lunar surface. Dry is a noted aerospace lecturer and was inducted into the Oklahoma Air and Space Hall of Fame in 2003.

Derek Holland – Major League Baseball Player and Advisory Team

Derek Holland is currently a free agent Major League Baseball pitcher. He most recently played for the San Francisco Giants, and has also played for the Texas Rangers and the Chicago White Sox.

Holland was drafted in the 25th round in 2006 out of Wallace State Community College in Hanceville, Alabama. As a pitcher for the Texas Rangers in 2013, Holland was ranked among the American League leaders in shutouts and strikeouts. He had three starts of 7.0-or-more innings while allowing two hits or less. This achievement tied him for the most in the American League and the most by a Ranger since Nolan Ryan had four such starts in 1991. In 2010, he was crucial in Game 4 and earned the victory against the defending champion New York Yankees when he pitched 5.2 innings in the ALCS with no earned runs. In the following season on October 23, 2011, Holland was the winning pitcher in Game 4 of the 2011 World Series against the St. Louis Cardinals, boasting zero runs on two hits, two walks and seven strikeouts.

Jason S. Finkelstein, M.D. – Certified Cardiologist and Advisory Team

Dr. Finkelstein is a board-certified cardiologist with specialties in nuclear cardiology and coronary and peripheral interventional cardiology. He completed medical school at St. George’s University School of Medicine in Grenada, West Indies, followed by an internal medicine residency at MCP/Hahnemann University in Philadelphia, Pennsylvania. He holds medical licenses in Louisiana, Indiana, Texas and Oklahoma. His current hospital appointments include Wise Regional Healthcare System and The Heart Hospital at Baylor Plano.

Michael Melman, M.D., FAAP – Advisor

Dr. Melman joined Conejo Children’s Medical Group in 2013 after practicing in the San Fernando Valley for 10 years. Melman is originally from New York and received his bachelor’s degree from Cornell University with distinction. He attended the University at Buffalo School of Medicine in New York where he graduated cum laude and earned his medical degree in 1999. Melman then served as a pediatric leukemia research fellow at the National Institutes of Health and National Cancer Institute in Washington, D.C. In this role, he published two papers on acute lymphoblastic leukemia and received a Cancer Research Training Award. His pediatric residency was completed at Emory University School of Medicine in Atlanta, Georgia. Following his residency, Melman moved to California in 2003. He is board certified by the American Board of Pediatrics and is a fellow of the American Academy of Pediatrics. Melman’s areas of interest in pediatrics include sports medicine and nutrition.