Executive Management & Board Members

Sheldon Robinson – Chairman of the Board & Chief Executive Officer (CEO)

Mr. Robinson has over 35 years of business experience where he conceptualized, capitalized, and served as President and/or Chief Executive Officer for multiple companies with multi-million dollar annual revenues, from staffing companies in the technology space to custom home builders and commercial construction companies. Mr. Robinson has earned many leadership and top-earner awards in several different direct sales organizations where he built and lead teams of thousands. Mr. Robinson is also an ordained pastor and has served in ministry for over 17 years. He and his wife, Summer, have seven children and two grandchildren.

Kelly Cook – President

Mr. Cook is an accomplished Healthcare and Life Sciences executive with over 30 years of operations, management, and consulting expertise, specializes in introducing new transformational strategies and innovative business solutions that evolve operating models and spawn new profitable revenue sources.  Throughout his career, Kelly has led large-scale transformations at the enterprise and industry level, uniquely combining the ability to set clear, strategic agendas coupled with the solid understanding of how initiatives will be implemented to deliver tangible business results.   Over his career, Kelly has held executive leadership positions at GlaxoSmithKline, EDS, Unisys, Tech Mahindra, and IMS Health. Cook carries a Bachelor of Science in Computer Science and lives with his wife, Christi, and their four children in Celina, Texas.

W. Paul Sullivan, RPh – Board Member & Chief Science Officer

Paul has 40 years of healthcare industry experience as a Compound Pharmacist, Hospital Pharmacy innovator, a company owner, a senior level executive, speaker, writer, product formulator, educator, pharmaco-nutrition clinician, and consultant. Mr. Sullivan’s unique combination of pharmacy, medicine, nutrition and botanical studies and experience has transferred to his work in genetics (seed to strain), farming, harvesting, extraction, raw material sourcing, formulation, production, and finished product in the rapidly expanding cannabis market. He was recognized as an Inc. Magazine Entrepreneur-of-the-Year in 1988 and has been interviewed on various healthcare subjects by The Wall Street Journal, Inc. Magazine, The New York Times, CNN and NBC.

Rick Leslie – Chief Business Development Officer

Mr. Leslie is a multifaceted, goal-driven and successful sales professional with extensive experience in providing strategic growth and optimizing business processes and operations toward profitability. Mr. Leslie is a strategic thinker, with the ability to analyze business development and client needs, quickly identify potential opportunities, and develop operational solutions to increase revenue. He is a Zig Ziglar Network Certified Trainer and has built numerous national sales teams from the ground up. In a stellar sales career spanning nearly 20 years, Mr. Leslie has been responsible for remarkable corporate turn-arounds in both regional divisions and entire companies, lead a corporate start-up and created and lead several of his own businesses.

Eric Hill – Board Member

Mr. Hill is a Texas attorney, focusing on business and real estate transactions. He has conceptualized, organized and capitalized numerous business ventures, using a variety of financial platforms from syndications to venture capital to angel funding.   Mr. Hill attended Baylor University and Baylor University School Law, earning his BBA for economics and international business in 1993 and his law degree in 1996. He has served on a number of charitable boards and enjoys working with non-profit organizations that benefit children or at-risk juveniles.

Paul Williams – Chief Financial Officer & Board Member

Mr. Williams is CEO of Bison Financial Group, Inc. and has over 35 years of business experience primarily in capital markets and mergers and acquisitions.  Mr. Williams has served as the Chairman, Vice Chairman, CEO or CFO of numerous companies operating in various industries, both domestic and international, including five publicly traded companies.  He has helped open company offices in both Beijing and Moscow. Also, Mr. Williams is heavily involved in local, state and national civic affairs. He was appointed to three terms on the Board of the Texas Economic Development Council in Austin. In 2009, Mr. Williams was awarded the CFO of the Year Award for North Texas by the Dallas Business Journal. In 2007, Mr. Williams served as the Chairman of the Board for the Frisco Chamber of Commerce and still serves on their Board and Executive Committee.  Recently, he served two years on the advisory board of a North Texas bank. Mr. Williams graduated from Austin College in Sherman with a double major in Economics and Business Administration. He also graduated from the Institute of Organization Management in Washington, DC.

Advisory Team Members

Charlie Dry – Nasa Astronaut & Advisory Team

Charlie Dry was born in Ardmore, OK. He attended Murray State College (Tishomingo), East Central University (Ada) and the University of Oklahoma (Norman) with continuing education at UCLA (Los Angeles, California) and the University of Houston (Houston, Texas). After graduating from college with a Bachelor of Science degree in Mathematics and Physics, he voluntarily joined the Oklahoma National Guard, 45th Infantry and received an Honorable Discharge in 1967. Charlie’s eagerness to become completely involved in aviation and the space program led him to first accept a position as Senior Research Engineer for North American Aviation in Tulsa, Oklahoma. While at North American, Charlie was offered the opportunity to become part of NASA’s space program in 1966. He held various roles at NASA until he was ultimately chosen to serve as a Test Astronaut, helping design policies and procedures for his colleagues who would ultimately traverse the lunar surface. Mr. Dry is a noted aerospace lecturer and was inducted into the Oklahoma Air and Space Hall of Fame in 2003.

Derek Holland – Major League Baseball Player & Advisory Team

Derek Holland is currently a free agent Major League Baseball pitcher, and most recently played for the San Francisco Giants. He previously played for the Texas Rangers and the Chicago White Sox. Mr. Holland was drafted in the 25th round in 2006 out of Wallace State Community College in Hanceville, Alabama. In 2013, as a pitcher for the Texas Rangers, Mr. Holland was ranked among the American League leaders in shutouts and strikeouts. He had 3 starts of 7.0-or-more innings while allowing 2-hits-or-less: tied for the most in the American League and most by a Ranger since Nolan Ryan had 4 such starts in 1991. In 2010, he pitched 5.2 innings in the ALCS with no earned runs, and was crucial in Game 4, earning the victory against the defending champion New York Yankees. The following season, on October 23, 2011, Mr. Holland was the winning pitcher in Game 4 of the 2011 World Series against the St. Louis Cardinals, giving up no runs on two hits, two walks and striking out seven.

Jason S. Finkelstein, M.D. – Certified Cardiologist & Advisory Team

Dr. Finkelstein is a Board-Certified Cardiologist with specialties in nuclear cardiology and coronary and peripheral interventional cardiology. He completed Medical School at St. George’s University School of Medicine in Grenada, West Indies followed by an Internal Medicine Residency at MCP/Hahnemann University in Philadelphia, PA.  He holds medical licenses in Louisiana, Indiana, Texas, and Oklahoma and current hospital appointments at Wise Regional Healthcare System and The Heart Hospital at Baylor Plano.

Michael Melman, M.D., FAAP – Advisor

Dr. Melman joined Conejo Children’s Medical Group in 2013 after practicing in the San Fernando Valley for ten years.  Dr. Melman is originally from New York and received his Bachelor’s degree, with distinction, from Cornell University. He attended The University at Buffalo School of Medicine in New York, where he graduated cum laude, and earned his MD degree in 1999. Dr. Melman then served as a pediatric leukemia research fellow at the National Institutes of Health and National Cancer Institute in Washington D.C., where he published two papers on acute lymphoblastic leukemia and received a Cancer Research Training Award.  His pediatric residency was completed at Emory University School of Medicine in Atlanta, Georgia. Following his residency, Dr. Melman moved to California in 2003. He is Board Certified by the American Board of Pediatrics and is a Fellow of the American Academy of Pediatrics. Dr. Melman’s areas of interest in pediatrics includes sports medicine and nutrition.